{"id":632,"date":"2020-07-24T14:34:27","date_gmt":"2020-07-24T12:34:27","guid":{"rendered":"https:\/\/www.udrzitelnypalmovyolej.cz\/?p=632"},"modified":"2021-02-09T13:42:22","modified_gmt":"2021-02-09T12:42:22","slug":"tvrzeni-bez-palmoveho-oleje-muze-byt-posouzeno-jako-klamave","status":"publish","type":"post","link":"https:\/\/www.udrzitelnypalmovyolej.cz\/?p=632","title":{"rendered":"Tvrzen\u00ed bez palmov\u00e9ho oleje m\u016f\u017ee b\u00fdt klamav\u00e9"},"content":{"rendered":"\n<p>Ne\u0161varem dne\u0161n\u00ed doby je vzr\u016fstaj\u00edc\u00ed po\u010det potravin\u00e1\u0159sk\u00fdch v\u00fdrobk\u016f s tzv. negativn\u00edmi tvrzen\u00edmi. Marketinkov\u00e9 aktivity n\u011bkter\u00fdch v\u00fdrobc\u016f se sna\u017e\u00ed upozornit \u010dasto podb\u00edziv\u00fdm zp\u016fsobem, co v\u0161echno jejich v\u00fdrobek neobsahuje m\u00edsto, aby si spot\u0159ebitele z\u00edsk\u00e1vali t\u00edm, co naopak jejich v\u00fdrobek obsahuje.  <br>Na obalech tvrzen\u00ed se objevuj\u00ed i tvrzen\u00ed \u201ebez palmov\u00e9ho oleje\u201c nebo \u201eneobsahuje palmov\u00fd olej\u201c.     <\/p>\n\n\n\n<p>Podle\nNa\u0159\u00edzen\u00ed EU \u010d. 1169\/2011 nesm\u011bj\u00ed b\u00fdt informace o potravin\u00e1ch\nposkytovan\u00e9 dobrovoln\u011b matouc\u00ed pro spot\u0159ebitele (\u010dl\u00e1nek 36,\nparagraf 2, p\u00edsmeno b).  Pokud n\u011bkdo pou\u017eije tvrzen\u00ed, \u017ee ur\u010dit\u00fd\nv\u00fdrobek neobsahuje palmov\u00fd olej, mus\u00ed pro to b\u00fdt i jasn\u00e9\nod\u016fvodn\u011bn\u00ed. Zd\u016fvodn\u011bn\u00ed m\u016f\u017ee se m\u016f\u017ee pohybovat ve dvou\nrovin\u00e1ch po v\u00fd\u017eivov\u00e9 str\u00e1nce, p\u0159\u00edpadn\u011b po str\u00e1nce\nekologick\u00e9. Palmov\u00fd olej m\u00e1 na rozd\u00edl od p\u0159\u00eddatn\u00fdch l\u00e1tek\n(barviva, konzervanty, zv\u00fdraz\u0148ova\u010de chuti apod.), kter\u00e9 b\u00fdvaj\u00ed\n\u010dasto p\u0159edm\u011btem negativn\u00edch tvrzen\u00ed, vlastn\u00ed v\u00fd\u017eivovou\nhodnotu. Proto se na tvrzen\u00ed \u201ebez palmov\u00e9ho oleje\u201c vztahuj\u00ed\npo\u017eadavky Na\u0159\u00edzen\u00ed ES \u010d. 1924\/2006. V\u00fd\u017eivov\u00e9 tvrzen\u00ed lze\npou\u017e\u00edt, pokud m\u00e1 potravina\nur\u010dit\u00e9 prosp\u011b\u0161n\u00e9 v\u00fd\u017eivov\u00e9 vlastnosti\n(\u010dl\u00e1nek 2, paragraf 2, odstavec 4). To b\u00fdv\u00e1 spln\u011bno jen u\nn\u011bkter\u00fdch v\u00fdrobk\u016f (nap\u0159. u v\u00fdrobk\u016f se sn\u00ed\u017een\u00fdm obsahem\nnasycen\u00fdch tuk\u016f). Pokud je m\u00edn\u011bno tvrzen\u00ed \u201ebez palmov\u00e9ho\noleje\u201c z pohledu enviroment\u00e1ln\u00edho a pokud srovnateln\u00e9 v\u00fdrobky\nobsahuj\u00ed palmov\u00fd olej z\u00edsk\u00e1van\u00fd z udr\u017eiteln\u00fdch zdroj\u016f, nelze\npou\u017eit\u00ed tohoto tvrzen\u00ed \u0159\u00e1dn\u011b od\u016fvodnit. Tvrzen\u00ed diskriminuje\nv\u00fdrobky s palmov\u00fdm olejem, ani\u017e\nby proto byl d\u016fvod, proto\nje matouc\u00ed pro spot\u0159ebitele. Srovnateln\u00e9\nv\u00fdrobky bez palmov\u00e9ho oleje p\u0159edstavuj\u00ed \u010dasto v\u011bt\u0161\u00ed\nekologickou z\u00e1t\u011b\u017e ne\u017e v\u00fdrobky s palmov\u00fdm olejem z udr\u017eiteln\u00fdch\nzdroj\u016f.<\/p>\n\n\n\n<p>Velmi\np\u011bknou anal\u00fdzu pou\u017e\u00edv\u00e1n\u00ed negativn\u00edch tvrzen\u00ed p\u0159inesl\nnap\u0159\u00edklad \u010dl\u00e1nek:<\/p>\n\n\n\n<p><a href=\"https:\/\/doi.org\/10.1017\/S1867299X00004074\">https:\/\/doi.org\/10.1017\/S1867299X00004074<\/a><\/p>\n\n\n\n<p>K dispozici jsou i pr\u00e1vn\u00ed anal\u00fdzy:  <br><\/p>\n\n\n\n<p><a href=\"http:\/\/theoilpalm.org\/wp-content\/uploads\/2014\/11\/Legal-Analysis-on-No-Palm-Oil-labels.pdf\">http:\/\/theoilpalm.org\/wp-content\/uploads\/2014\/11\/Legal-Analysis-on-No-Palm-Oil-labels.pdf<\/a><\/p>\n\n\n\n<p>P\u0159\u00edklady\nz praxe ukazuj\u00ed, \u017ee v\u00fdrobky s tvrzen\u00edm \u201ebez palmov\u00e9ho oleje\u201c\nprohr\u00e1ly v r\u00e1mci zem\u00ed EU n\u011bkter\u00e9 spory:<\/p>\n\n\n\n<p><a href=\"https:\/\/palmoilalliance.eu\/news\/anti-palm-oil-marketing-from-the-flower-farm-is-misleading\/\">https:\/\/palmoilalliance.eu\/news\/anti-palm-oil-marketing-from-the-flower-farm-is-misleading\/<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ne\u0161varem dne\u0161n\u00ed doby je vzr\u016fstaj\u00edc\u00ed po\u010det potravin\u00e1\u0159sk\u00fdch v\u00fdrobk\u016f s tzv. negativn\u00edmi tvrzen\u00edmi. Marketinkov\u00e9 aktivity n\u011bkter\u00fdch v\u00fdrobc\u016f se sna\u017e\u00ed upozornit \u010dasto podb\u00edziv\u00fdm zp\u016fsobem, co v\u0161echno jejich v\u00fdrobek neobsahuje m\u00edsto, aby si spot\u0159ebitele z\u00edsk\u00e1vali t\u00edm, co naopak jejich v\u00fdrobek obsahuje. Na obalech tvrzen\u00ed se objevuj\u00ed i tvrzen\u00ed \u201ebez palmov\u00e9ho oleje\u201c nebo \u201eneobsahuje palmov\u00fd olej\u201c. Podle Na\u0159\u00edzen\u00ed EU [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[8],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=\/wp\/v2\/posts\/632"}],"collection":[{"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=632"}],"version-history":[{"count":4,"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=\/wp\/v2\/posts\/632\/revisions"}],"predecessor-version":[{"id":936,"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=\/wp\/v2\/posts\/632\/revisions\/936"}],"wp:attachment":[{"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}