{"id":931,"date":"2021-02-08T20:15:10","date_gmt":"2021-02-08T19:15:10","guid":{"rendered":"https:\/\/www.udrzitelnypalmovyolej.cz\/?p=931"},"modified":"2021-02-08T20:15:46","modified_gmt":"2021-02-08T19:15:46","slug":"pravidla-pro-tvrzeni-o-udrzitelnosti-zverejnena","status":"publish","type":"post","link":"https:\/\/www.udrzitelnypalmovyolej.cz\/?p=931","title":{"rendered":"Pravidla pro tvrzen\u00ed o udr\u017eitelnosti zve\u0159ejn\u011bna"},"content":{"rendered":"\n

Spot\u0159ebitel\u00e9 i v\u00fdrobn\u00ed podniky se st\u00e1le v\u00edce zaj\u00edmaj\u00ed o ot\u00e1zky budoucnosti na\u0161\u00ed planety a cht\u011bj\u00ed p\u0159isp\u00edvat k tomu, aby sv\u011bt byl dlouhodob\u011b obyvateln\u00fd. To je mimo jin\u00e9 i d\u016fvod, \u017ee se \u010dast\u011bji ve spojitosti s konkr\u00e9tn\u00edmi v\u00fdrobky za\u010d\u00ednaj\u00ed objevovat tvrzen\u00ed o udr\u017eitelnosti. P\u0159ib\u00fdvaj\u00ed spot\u0159ebitel\u00e9, kte\u0159\u00ed udr\u017eitelnost berou v \u00favahu p\u0159i v\u00fdb\u011bru konkr\u00e9tn\u00edch v\u00fdrobk\u016f v obchod\u011b. Jednotliv\u00e9 firmy zve\u0159ej\u0148uj\u00ed z\u00e1sady obchodn\u00edho chov\u00e1n\u00ed na sv\u00fdch webech. Ne v\u0161echna tvrzen\u00ed o udr\u017eitelnosti v sou\u010dasnosti pou\u017e\u00edvan\u00e1 jsou v\u0161ak srozumiteln\u00e1 a zalo\u017een\u00e1 na faktech. Podobn\u00e1 praxe byla v minulosti i ohledn\u011b pou\u017e\u00edv\u00e1n\u00ed v\u00fd\u017eivov\u00fdch a zdravotn\u00edch tvrzen\u00ed, ne\u017e to vy\u0159e\u0161ila evropsk\u00e1 legislativa. <\/p>\n\n\n\n

Nizozemsk\u00fd \u00fa\u0159ad pro spot\u0159ebitele a trhy (ACM) vypracoval koncem ledna 2021 pokyny k pou\u017e\u00edv\u00e1n\u00ed tvrzen\u00ed o udr\u017eitelnosti. Anglick\u00e1 verze dokumentu je k dispozici zde<\/a>. <\/em>Tyto pokyny obsahuj\u00ed pravidla a praktick\u00e9 p\u0159\u00edklady, kter\u00e9 mohou podnik\u016fm pomoci p\u0159i formulaci tvrzen\u00ed o udr\u017eitelnosti:<\/p>\n\n\n\n

1. Ujasn\u011bte si, jak\u00fd p\u0159\u00ednos pro udr\u017eitelnost produkt nab\u00edz\u00ed<\/p>\n\n\n\n

2. Dolo\u017ete sv\u00e1 tvrzen\u00ed o udr\u017eitelnosti fakty a udr\u017eujte je aktu\u00e1ln\u00ed<\/p>\n\n\n\n

3. Srovn\u00e1n\u00ed s jin\u00fdmi produkty, slu\u017ebami nebo spole\u010dnostmi mus\u00ed b\u00fdt spravedliv\u00e9<\/p>\n\n\n\n

4. Bu\u010fte up\u0159\u00edmn\u00ed a konkr\u00e9tn\u00ed o \u010dinnostech va\u0161\u00ed spole\u010dnosti s ohledem na udr\u017eitelnost<\/p>\n\n\n\n

5. Ujist\u011bte se, \u017ee vizualizace tvrzen\u00ed je u\u017eite\u010dn\u00e1 pro spot\u0159ebitele, nikoli matouc\u00ed.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nap\u0159\u00edklad \u201eudr\u017eiteln\u00fd\u201c palmov\u00fd olej by m\u011bl podle t\u011bchto pravidel prok\u00e1zat, \u017ee m\u00e1 podstatn\u011b men\u0161\u00ed dopad na \u017eivotn\u00ed prost\u0159ed\u00ed a zohled\u0148uje i lidsk\u00e1 pr\u00e1va oproti \u201eb\u011b\u017en\u00e9mu\u201c palmov\u00e9mu oleji. Matouc\u00ed a nepodlo\u017een\u00e1 tvrzen\u00ed typu \u201eneobsahuje palmov\u00fd olej\u201c \u010di \u201ebez palmov\u00e9ho oleje\u201c by naopak pou\u017e\u00edv\u00e1na b\u00fdt nem\u011bla, co\u017e u\u017e ostatn\u011b d\u0159\u00edve konstatovaly i n\u011bkter\u00e9 pr\u00e1vn\u00ed anal\u00fdzy<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Spot\u0159ebitel\u00e9 i v\u00fdrobn\u00ed podniky se st\u00e1le v\u00edce zaj\u00edmaj\u00ed o ot\u00e1zky budoucnosti na\u0161\u00ed planety a cht\u011bj\u00ed p\u0159isp\u00edvat k tomu, aby sv\u011bt byl dlouhodob\u011b obyvateln\u00fd. To je mimo jin\u00e9 i d\u016fvod, \u017ee se \u010dast\u011bji ve spojitosti s konkr\u00e9tn\u00edmi v\u00fdrobky za\u010d\u00ednaj\u00ed objevovat tvrzen\u00ed o udr\u017eitelnosti. P\u0159ib\u00fdvaj\u00ed spot\u0159ebitel\u00e9, kte\u0159\u00ed udr\u017eitelnost berou v \u00favahu p\u0159i v\u00fdb\u011bru konkr\u00e9tn\u00edch v\u00fdrobk\u016f v obchod\u011b. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[8],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=\/wp\/v2\/posts\/931"}],"collection":[{"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=931"}],"version-history":[{"count":2,"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=\/wp\/v2\/posts\/931\/revisions"}],"predecessor-version":[{"id":934,"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=\/wp\/v2\/posts\/931\/revisions\/934"}],"wp:attachment":[{"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.udrzitelnypalmovyolej.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}